B2B Sales Training That Teaches What to Say

(Not Just Theory)

Most sales courses teach you theory. We teach you why prospects buy, when to ask which questions, and how to eliminate objections before they happen. The difference? Psychology, not scripts. The result? Less rejection, more conversations that close.

What Makes The SalesBuzz Methodology Different

We don't just teach concepts. We give you word-for-word formulas you can customize, the psychology behind why they work, and a proven process for every scenario you'll face.

1. Psychology-First, Not Theory-First

Other Training Says:
"Be consultative. Add value. Build trust." (But doesn't tell you HOW)

SalesBuzz Teaches:
 "Here's the exact formula. Here's why it works psychologically. Here's how to customize it to your industry."

The Difference:

We teach you to reframe mental models that change how you approach every call.

HOW IT WORKS

The 4-Week SalesBuzz B2B Training Program: What You'll Learn

Each week unlocks new content (~1 hour of training). You watch the videos, then practice 15 minutes/day until the next week unlocks. By Week 4, you'll have a complete, proven system.

Week 1: Cold Calling Mastery

Master the first 30 seconds—and what comes after

What You'll Learn:

  • How to create Opening Value Statements that pique interest instead of triggering resistance
  • The real job of a gatekeeper (hint: it's not to block you)—and the exact words to use so they put you through
  • The Voicemail + Email combo that gets 40% more callbacks
  • Why "cold calling vs warm calling" is the wrong framework—and what to think instead


By the end of Week 1:
 ✓ You'll have 3 custom openers for different scenarios
 ✓ You'll know exactly what to say to gatekeepers
 ✓ You'll get prospects calling you back

Practice: 15 min/day role-playing openers with our AI agent + partner practice on full scenarios until Week 2 unlocks

Week 2: Qualifying Mastery ⭐ Most Important Week

The Problem Recognition System that makes closing inevitable

What You'll Learn:

  • The 6-Step Problem Recognition Process (this is the secret sauce)
  • Why prospects say "sounds good, but we're all set"—and how to prevent it
  • The Fast Forward Technique that eliminates "I need to check with my boss"
  • How to identify the prospect's real role in decision-making (not based on title)
  • How to qualify on price before you present (so they can't say "it's not in our budget")

The 3 Phases of Qualifying:

  1. Problem Recognition (Do they have a problem you solve?)
  2. Decision-Making Role (Can they say yes?)
  3. Purchasing Ability (Can they afford it?)


All three required for a qualified prospect.

By the end of Week 2:
 ✓ You'll know how to surface problems prospects didn't know they had
 ✓ You'll never pitch to the wrong person again
 ✓ You'll eliminate 90% of objections before they happen

Practice: 15 min/day role-playing the 6-step process with a partner

Week 3: Presentation & Closing Mastery

Present solutions, handle objections, close deals

What You'll Learn:

  • How to tailor your presentation to their hot buttons (not feature-dump)
  • The Red/Yellow/Green Light System (never skip steps again)
  • How to check for understanding without sounding like you're checking for understanding
  • How to Close on Solution Concept (eliminates "I want to think about it")
  • The 5-Step Objection Handling Formula (but you'll rarely need it if you followed the process)
  • Follow-up call strategy: How to REIGNITE THE SALE (not "touch base")


By the end of Week 3:
 ✓ Your presentations will feel like consultations, not pitches
 ✓ You'll close on agreement, not pressure
 ✓ You'll know how to handle any objection that comes up

Practice: 15 min/day running full sales calls with a partner

Week 4: Mastery & Systems

Build habits that sustain success

What You'll Learn:

  • Smart referral strategies (without squeezing your best clients)
  • Goal setting: Outcome Goals vs Process Goals (focus on what you control)
  • Time management: The 40-before-lunch, 20-after strategy that top performers use
  • How to structure your day for maximum productivity


By the end of Week 4:
 ✓ You'll have a complete, repeatable system
 ✓ You'll know how to scale your success
 ✓ You'll earn your Professional Sales Certificate

Practice: Implement in real calls, track results

Our Online Sales Training Course Curriculum

    1. Lesson 1.1: Before You Pick Up the Phone

    2. Lesson 1.1: Quiz

    3. Lesson 1.2: How to Pique Your Prospect's Interest

    4. Lesson 1.2: Quiz

    5. Lesson 1.3: Getting Your Prospect to Continue the Call

    6. Lesson 1.3: Quiz

    7. SalesBuzz AI Role-playing Agent

    8. 1 Page Sales Call Strategy

    9. Step-by-Step Guide: Openers

    10. Customizable Word-For-Word Template: Openers

    11. Audio Example of Michael's Cold Call Opener

    12. ROI: How to Role Play Your Opener

    13. BONUS Videos

    14. Lesson 2A.1: The Role of the Gatekeeper

    15. Lessons 2A.1: Quiz

    16. Lesson 2A.2: Keys to Getting Past the Gatekeeper

    17. Lesson 2A.2: Quiz

    18. Lesson 2A.3: What to Say to the Gatekeeper

    19. Lesson 2A.3: Quiz

    20. Step-by-Step Guide: Gatekeepers

    21. Customizable Word-For-Word Template: Gatekeepers 2025

    22. Lesson 2B.1: Sales Voicemail Strategies

    23. Lesson 2B.1: Quiz

    24. Step-by-Step Guide: Voicemails

    25. Customizable Word-for-Word Template: Voicemails

    26. BONUS: Sales Call Cadence Example

    1. Lesson 3.1: Getting a Conversation Going

    2. Lesson 3.1: Quiz

    3. Lesson 3.2: Obtaining Problem Recognition

    4. Lesson 3.2: Quiz

    5. Lesson 3.3: Creating a Sense of Urgency

    6. Lesson 3.3: Quiz

    7. Step-By-Step Guide: Engagement Questions

    8. Lesson 4.1: The Three Phases of Qualifying

    9. Lesson 4.1: Quiz

    10. Lesson 4.2: How to Handle Non Decision-Makers

    11. Lesson 4.2: Quiz

    12. Lesson 4.3: Identify Time Frame and Qualify on Price

    13. 4.3: Quiz

    14. Step-By-Step Guide: Qualifying

    1. Lesson 5.1A: Starting Your Presentations

    2. Lesson 5.1A: Quiz

    3. Lesson 5.2A: How to Wrap Up a Presentation & Transition to the Close

    4. Lesson 5A.2: Quiz

    5. Step-By-Step Guide: Starting Your Presentations

    6. Step-By-Step Guide: Tie Downs

    7. Step-By-Step Guide: Closing on Solution Concept

    8. Lesson 5B.1: How to Handle Objections & Close the Sale

    9. Lesson 5B.1: Quiz

    10. Step-By-Step Guide: Objection Handling

    11. BONUS: Sales Call Funnel

    1. Lesson 6A.1: How to Have Follow-Up Call Success

    2. Lesson 6A.1: Quiz

    3. Lesson 6A.2: What to Say On Your Follow-Up Call

    4. Lesson 6A.2: Quiz

    5. Step-by-Step Guide: Follow-Up Calls

    6. Additional Help with Follow-up Calls

    7. Lesson 6B: Referrals

    8. Lesson 6B.1: Quiz

    9. Step-By-Step Guide: Referrals

    10. Lesson 7.1: Setting and Achieving More Sales & Personal Goals

    11. Lesson 7.1: Quiz

    12. Lesson 7.2: How to Set and Achieve Long and Short Term Goals

    13. Lesson 7.2: Quiz

    14. Step-By-Step Guide: Sales Goals

    15. Sales Goals Worksheet

    16. Lesson 8.1: Time Management: Plan of Action

    17. Lesson 8.1: Quiz

    18. Lesson 8.2: Time Management: How Many Sales Calls Per Day

    19. Lesson 8.2: Quiz

    20. Lesson 8.3: Time Management: Sales Call Time Blocks

    21. Lesson 8.3: Quiz

    22. Step-by-Step Guide: Time Management

    23. Time Management Strategy Worksheet

    24. The Most Important Sales Tip Ever

    1. Final Exam

    2. Add Your Certificate To Your LinkedIn Page

About this course

  • $995.00
  • 77 lessons
  • 3.5 hours of video content
  • Sales Script Templates
  • Exams & Certification

Training a team? Get 50% off per seat when purchasing 3 or more seats.

Individual: $995 | Team (3+ seats): $495/seat (automatically applied)

AI Role-Play for Sales Reps

Give your team a private, judgment-free way to practice cold call openers and objections with our new AI Role-Playing Agent. Reps build confidence fast and walk into live calls ready to win more conversations and close more deals.

FAQ

  • How is this different from other sales training?

    Most courses teach theory and concepts. We teach application—the exact words to say, when to say them, and why they work psychologically. You'll walk away with formulas you can use on your very next call.

  • I'm brand new to sales. Is this too advanced?

    No. We start with foundations (how to open a call, get past gatekeepers) and build from there. The Socratic teaching method helps you discover answers yourself, which means you'll actually understand it—not just memorize it.

  • I'm a veteran salesperson. Will I learn anything new?

    Yes. Even experienced reps tell us the Problem Recognition process and Fast Forward Technique were game-changers. If you're still hearing "I need to check with my boss" or "we'll stick with what we have," this will fix it.

  • Do I need to complete it in 4 weeks?

    No. Content drips weekly, but you have 12-month access. Go at your own pace. Come back for refreshers.

  • What if I get stuck or have questions?

    Email support included. We're here to help.

  • How do I get the team discount?

    The discount is automatic. Simply select 3 or more seats at checkout and the price will automatically adjust from $995 to $495 per seat. No coupon code needed.

  • Why 12-month access instead of lifetime?

    It costs money to host the on-demand training. 12 months gives you plenty of time to complete the program, refresh your skills when needed, and train new hires. Most students complete within 4-8 weeks and refer back during onboarding or when launching new products.

  • Is there a refund policy?

    All sales are final. We've trained 10,000+ sales professionals over 18 years with this methodology—it works when you apply it. We're confident you'll see results, but success requires commitment to practicing what you learn.

HAVE QUESTIONS?

Schedule a brief call with Michael Pedone to discuss your sales team's challenges and explore whether our training is the right fit.
Schedule Call Now

Instructor

SalesBuzz Sales Coach Michael Pedone

Hi, I'm Michael Pedone, the founder, CEO, and head instructor at SalesBuzz.com. I'll take your team through the same steps I used to achieve top sales awards while winning my sales managers' praise. The same B2B sales strategies allowed me to start multiple companies and provide my family with the lifestyle I never had but always wanted. I have a unique phone sales method that anyone can learn in just 8 hours and start generating more sales. I look forward to sharing it with you and your team.